When word leaked in the middle of last month that the Pac-10 had hired Creative Artists Agency (CAA) to advise them on their next television rights deal, commissioner Larry Scott said that part of the reason for hiring CAA was because the conference “want[s] to position ourselves to be cutting edge.”
According to at least one report, the league could be on the verge of creating something that positioned the Big Ten as very much a cutting-edge fiscal entity.
Per the Rivals.com Cal website, sources have told BearTerritory.net that it would not come as a surprise if the league announced during their meetings this weekend the creation of the Pac-10 Network.
We have no idea how solid the site’s sources are on this story — or what it would do to the rumored Big 12/Pac-10 joint television venture — but, if it were to unfold the way the site states, it would be a definite step in the right direction for a conference severely lagging behind the Big Ten and SEC when it comes to exposure and footprints.
Also contained in the story was an intriguing quote from Cal Chancellor Robert Birgeneau. Speaking at an alumni club meeting, the chancellor said he would be “surprised if something did not happen [at the meetings] that revolutionized college athletics.”
What’s Birgeneau referring to, the rumored conference network? A tandem conference network with the Big 12? Expansion?
I guess we’ll just have to grab some popcorn and await the revolution that’s expected to start this weekend.