Updated: NCAA announces it will not renew licensing contract with EA Sports

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Well, this is interesting.

The video game NCAA Football 14 was released earlier this month right in the middle of the ongoing lawsuit between the Ed O’Bannon plaintiffs and co-defendants, which include the NCAA and EA Sports, over the use of athletes’ name, image, and likeness. Turns out, it’ll be the last video game under the NCAA name.

In a news release, the NCAA announced it will not enter into a new agreement with EA Sports for the video game franchise. The contract is set to expire in June of next year, but the announcement has been made to, according to the NCAA, “provide EA notice for future planning.”

Here is the statement from the NCAA in its entirety:

The NCAA has made the decision not to enter a new contract for the license of its name and logo for the EA Sports NCAA Football video game. The current contract expires in June 2014, but our timing is based on the need to provide EA notice for future planning. As a result, the NCAA Football 2014 video game will be the last to include the NCAA’s name and logo. We are confident in our legal position regarding the use of our trademarks in video games. But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA.

The NCAA has never licensed the use of current student-athlete names, images or likenesses to EA. The NCAA has no involvement in licenses between EA and former student-athletes. Member colleges and universities license their own trademarks and other intellectual property for the video game. They will have to independently decide whether to continue those business arrangements in the future.

It’s a major move to part ways like this, but also an understandable one. The NCAA is looking to protect itself down the road and teaming with EA Sports isn’t going to help those interests. ESPN’s Brett McMurphy reports that EA Sports still plans to have a college football video game.  As long as Collegiate Licensing Company, which deals in licensing for schools, conferences and bowls, has a part in the game, it should look about the same. But the name “NCAA Football” is gone.

The O’Bannon case is currently awaiting a class-certification ruling that will determine if current athletes will be in a position to seek compensation from the use of their likeness. At least one current unnamed athlete will be added to the group of plaintiffs in the case, per a ruling earlier this month.

Updated 5:45 p.m. ET: EA Sports has released a statement about the end of its licensing agreement with the NCAA. It doesn’t say much that already wasn’t known — that Collegiate Licensing Company would still play a prominent role in the game, for example — but here it is:

By now, most fans will have heard that EA’s licensing agreement with the NCAA is set to expire and that we have agreed to part ways.  I’m sure gamers are wondering what this means. 

This is simple:  EA SPORTS will continue to develop and publish college football games, but we will no longer include the NCAA names and marks.  Our relationship with the Collegiate Licensing Company is strong and we are already working on a new game for next generation consoles which will launch next year and feature the college teams, leagues and all the innovation fans expect from EA SPORTS. 

We took big creative strides with this year’s college game and you’ll see much more in the future.  We love college football and look forward to making more games for our fans.

Signing day ends recruiting sagas for QB Rashada, CB McClain

college signing day
Chris Leduc/Getty Images
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The opening of college football’s traditional signing period for high school prospects brought an apparent end to two of the cycle’s most notable recruitments.

Blue-chip quarterback Jaden Rashada, who signed with Florida in December and then asked to be released from the commitment when a name, imagine and likeness deal fell through, announced Wednesday he is going to Arizona State.

“Glad to truly be home!” Rashada posted on Twitter.

Also in the Pac-12, Cormani McClain, previously committed to Miami, signed with Colorado to make it two straight years that coach Deion Sanders has landed a five-star cornerback.

Rashada’s recruitment made national headlines and became something of a cautionary tale for the college football’s NIL era.

The four-star recruit from California was the focal point of a recruiting fight between Miami and Florida. That led to a bidding war between booster-run collectives that try to secure sponsorship deals for athletes from those schools.

Rashada had originally given a verbal commitment to Miami, but flipped to Florida and signed with the Gators during the early signing period after being offered an NIL deal that could have been worth more than $13 million.

When it became clear that Gator Collective, which is not part of the University of Florida or its athletic department, did not have the money to fund the deal, Rashada asked to be released from his national letter of intent. Florida granted the request.

Gators coach Billy Napier told reporters he could not provide details on what happened with Rashada, but did say he did not anticipated hearing from the NCAA about possible violations of recruiting rules.

“I think the reality is the current structure of NIL with third parties being involved, with agents being involved, with marketing representatives, with lawyers, with collectives, very fluid and I think a very unique dynamic,” Napier said. “I think ultimately NIL is a strength for the Gators.”

Rashada becomes the highest-profile high school recruit in new Arizona State coach Kenny Dillingham‘s first signing class. The 32-year-old Phoenix native and Arizona State graduate was hired in December.

Rashada’s father, Harlen, was part of Arizona State’s football team in the 1990s. Jaden Rashada called ASU his “childhood dream school.”

“Can’t wait to carry on the family name at the University and start my journey. Forks up!” Rashada posted.

McClain’s recruitment was more traditional in its twists and turns. One of the highest-rated players in the country, he was pursued by most of college football’s most successful programs, including Alabama, Georgia and Ohio State.

The Lakeland, Florida, product committed to Miami last fall, but even then it seemed he might be lured away from the Hurricanes by the Crimson Tide.

Then Coach Prime took over in Boulder, Colorado, and changed the game.

Last year, Sanders made recruiting history when he swayed five-star cornerback Travis Hunter to renege on a verbal commitment to Florida State and sign with Jackson State.

Never before had a player rated that highly signed at a school that plays in Division I football’s second tier, the Championship Subdivision.

Colorado hired Sanders to turn around a program that has been stuck near the bottom of the Pac-12 for most of the last decade. McClain visited Boulder last month and soon after committed to become the first five-star to sign with the Buffaloes in more than a decade.

He made it official early on signing day. McClain will join Hunter, who transferred to Colorado, in the Buffs’ secondary.

“First time CU signed two five-star players in the same class,” Sanders said. “Same position, by the way, and both of them are dogs. I can’t wait to see them play together.”

SOUTH CAROLINA SPEEDSTER

Nyckoles Harbor from Washington was one of the few five stars, as rated by 247 Sports’ composite rankings, who entered signing day uncommitted with real mystery surrounding where he would end up.

The decision came down to Oregon and South Carolina and the Gamecocks were the choice for the 6-foot-5, 225-pound edge rusher who might wind up playing receiver in college.

Harbor runs track, has posted elite times in the 100 and 200 and has Olympic aspirations.

STILL DUCK SEASON

Oregon drew a lot of attention during the early signing period, winning a handful of high-profile recruiting battles to be in position to have the Pac-12’s highest rated class.

The Ducks missed out on Harbor but had one more big score, landing four-star cornerback Rodrick Pleasant. The California player picked Oregon over Pac-12 rival – at least for another year – Southern California.

“Ultimately, we want to sign the best players everywhere but if you can win in your footprint, and our footprint, certainly California is part of that, we want to have success there and think this year we proved that we’re able to do that,” Lanning told reporters.

USC, which moves to the Big Ten after the 2023-24 school year, did get a signing day win with four-star tight end Walker Lyons.

FINAL SCORE

Alabama had already locked up the No. 1 recruiting class in the country for the 10th time in 13 years before the February signing period.

The Tide landed nine five stars. There were only 39 players given a five-star rating in the class, according to 247’s composite.

Two-time defending national champion Georgia was second, followed by Texas, Oklahoma and Ohio State. The rest of the top 10 were LSU, Miami, Oregon, Tennessee and Notre Dame.

While there has been much angst over the impact of NIL money being used as a recruiting inducement, the early results suggests it isn’t changing which schools are coming away with the highest-rated classes.

Using a five-year average of recruiting rankings from the 247 composite, here are the top 20 schools from 2017-21.

1. Alabama, 2 (average ranking)

2. Georgia, 2.2

3. Ohio State, 5

4. LSU, 6.8

5. Clemson, 8.2

6. Oklahoma 9.2

7. Texas A&M, 9.6

8. Texas, 10.8

9. Florida, 11.0

10. Oregon, 11.4.

11. Auburn, 11.6

12. Michigan, 11.6

13. Notre Dame, 12.4

14. Penn State, 13.8

15. Miami, 15.0

16. Florida State, 16.0

17. Tennessee, 16.8

18. USC, 19.6

19. Washington, 20.0

20. Nebraska 20.6.

Over the past two years (2022 and ’23), 17 of the top 20 teams remain in the top 20. USC was knocked out by an unusually low 70th place in 2022.

1. Alabama, 1.5

2. Georgia, 2.5

3. Texas, 4

4. Ohio State, 4.5

5. Oklahoma, 6

6. Texas A&M, 8

7. Notre Dame, 8.5

8. LSU, 9

9. Penn State, 9.5

10. Clemson, 10.5

11. Oregon, 10.5

12. Miami, 11.5

13. Tennessee, 13

14. Michigan, 13.5

15. Florida, 16

16. Auburn, 19

17. North Carolina, 19

18. Florida State, 20

19. South Carolina, 20

20. Kentucky. 22.5

Coach Prime comes up big in 1st recruiting class at Colorado

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Jayne Kamin-Oncea/USA TODAY Sports
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BOULDER, Colo. — Deion “Coach Prime” Sanders proudly recited the numbers from his first recruiting class at Colorado.

Two five-star recruits. A No. 21 overall class ranking, which was the highest in 15 years, he pointed out. A top-five class from the transfer portal, according to 247 Sports.

Then, a quick reminder – he’s not done gathering talent. Not by a long shot. This is just a brief pause, he teased, with possibility of more skilled players arriving sometime after the spring.

It’s taken Sanders less than two months in Boulder not only to revamp a downtrodden program but to give a starved fan base something else – hope.

“We’re not recruiting just no ordinary Tom, Dick and Harry,” Sanders said Wednesday on signing day. “We recruited some guys that can light up the scoreboard and prevent touchdowns from occurring. We’re coming. We’re serious about that.

“Hope is in the house. Hope is in the air. Hope is in the city. Hope is in the community.”

Sanders and his veteran staff have been busy scouring the nation for talent. The Hall of Fame NFL player known then as “Prime Time” has also posted on social media for recruits to reach out to him as well: “I ain’t hard to find.”

The Buffaloes signed players from 16 states and two from England. Not only that, they brought in a pair of five-star recruits in high school cornerback Cormani McClain and transfer cornerback/receiver Travis Hunter, who followed Sanders from Jackson State.

In all, there are around 35 newcomers on the spring roster. Maybe that’s why Sanders didn’t really want to talk about each of them by name.

“We’ve got names on the back of their shirts right now,” cracked Sanders, who starts spring practice March 19 with the intrasquad game scheduled for April 22. “I’m not familiar with every kid. I’m not being disrespectful. I’m just being honest.”

Only natural, given that he’s completely overhauled the roster from a team that went 1-11 last season. The class has four players from Georgia and seven from Sanders’ home state of Florida. There are eight defensive backs, which will come in handy given the level of quarterback play in the Pac-12.

In addition, Sanders brought in eight wide receivers, including Adam Hopkins, a four-star from Georgia. There’s also running back Dylan Edwards, who switched after verbally committing to Notre Dame.

Of course, don’t forget that transfer quarterback named Shedeur Sanders, who just happens to be the son of “Coach Prime” and threw 70 TD passes in two seasons at Jackson State.

Deion Sanders said he’s only getting warmed up, too.

“This is just a comma, because there’s a lot of people that’s going to bungee jump into the portal after spring because they’re going to be disappointed in playing time, commitment or the level of participation they’re garnishing,” Sanders said. “We’re going to take full advantage of that. So we’re not done. This is just the comma for the spring. But I love where we are, and what we have.”

It hasn’t taken long for Sanders to settle into the city of Boulder, calling it a “hidden gem.” He can’t wait to move into a house and have “a dog run around the yard.” He even doesn’t mind the snow, which blanketed Folsom Field on Wednesday. Quite honestly, he’s not sure why any player would want to go anywhere else.

“We expect to go get that kid,” Sanders said. “Only thing that can keep that kid from coming and signing with us, is a bag – someone paying them, the collectives or whatever. That’s it. Just outkicking the coverage. That’s it.

“Because the coaching staff, the atmosphere, the city, the publicity, the structure, the discipline, the academics, the graduation rate, the food in the cafeteria – I can keep going, because this thing is getting good. Just everything. It’s hard to say no. It really is.”

Listening in was athletic director Rick George, who appreciated the tone of what he heard. Sanders has quickly built the framework for a speedy turnaround.

“He’s brought a lot of energy and passion to this program again,” George said. “It’s what we desperately needed.”