According to the Atlanta Journal-Constitution, the Chick-Fil-A Bowl will return to its roots and become the Chick-Fil-A Peach Bowl beginning with this year’s game.
The Atlanta-based bowl was known as the Peach Bowl from its inception in 1968 through 1997, when it became the Chick-Fil-A Peach Bowl. In 2006, the game dropped “Peach” from its name and became just the Chick-Fil-A Bowl.
Per the Journal-Constitution’s report, the name change had to do with the bowl becoming part of the College Football Playoff’s rotation. The other five bowls in the rotation all have traditional names plus corporate sponsors: The Allstate Sugar Bowl, AT&T Cotton Bowl, Discover Orange Bowl, Rose Bowl Presented by Vizio and Tostitos Fiesta Bowl.
A press conference is expected Monday to officially announce the name change.