Texas still tops in licensing revenue

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The Texas football program may be down on the field, but its ancillary income off of it sure isn’t.

The Collegiate Licensing Company (CLC), the licensing affiliate of IMG College, announced Tuesday that, once again, Texas topped all schools in licensing revenue for the period between July 1, 2013, and June 30, 2014. This marks the ninth consecutive year that UT has been ranked No. 1 by CLC.

Unfortunately, the financial particulars for each school weren’t released, although the CLC did state in its release that “[t]he retail marketplace for college-licensed merchandise in 2013 was estimated at $4.59 billion.”

Just as was the case in 2013, Alabama was No. 2 in licensing revenue behind Texas, followed by No. 3 Michigan (No. 4 in 2013), No. 4 Notre Dame (No. 3) and No. 5 Georgia (No. 8). Of those in the Top 10, Florida State, coming off a wildly successful 2013 season that saw Seminoles claim the last BCS title and add its third Heisman winner, jumped up 13 spots, going from No. 21 in 2012-13 all the way into the Top 10 at No. 8 this latest revenue cycle.

Below is the CLC’s list of the Top 75 universities in licensing revenue for 2013-14:

(Writer’s note: Not all of the big-name college football programs are licensed through CLC.  Three years ago, USC signed a 10-year agreement with fledgling Silver Star Merchandising, while some schools, Ohio State included, run licensing from within their own athletic department.)

CLC 2013-14 Licensing Revenue