A week after Tennessee unveiled their brand new uniforms from Nike after moving on from a partnership with Adidas, the University of Michigan has rejoined The Swoosh. In an announcement made Monday afternoon, Michigan announced a new apparel partnership with Nike. The new contract will officially begin in 2016, which means one more football season for Michigan in uniforms designed by Adidas.
A return to Nike may not yield quite the same lucrative contract Michigan had with Adidas, but the image that comes with wearing Nike is quite a selling point as well. The Portland Business Journal previously valued Michigan’s contract as the most valuable apparel contract in college sports, with $4.4 million in equipment and $3.8 million in cash from Adidas. Under the terms of the agreement, Michigan was required to be the highest-paid partner with Adidas among college clients. A move to Nike likely will mean some sort of reduction in pay, as Nike has many partners to satisfy, including Michigan’s division rivals at Ohio State, Michigan State and Penn State.
For the sake of comparison, Georgia’s new deal with Nike will result in a payment of $2.88 million annually in equipment and $1 million in cash.
A move away from Adidas has been speculated for a while, with new leadership in place at Michigan and the Adidas alternate uniforms being largely connected to the efforts of former Athletics Director Dave Brandon‘s branding initiative. And those alternate uniforms were just plain awful. Now we have to wonder if Adidas will serve up one final atrocity before Michigan leaves them this fall.
Adidas is losing some of its big contracts. In addition to Michigan, Notre Dame also left Adidas (for Under Armour). And, of course, Tennessee has abandoned ship.