Report: Texas likely to keep Hooking ‘Em with Nike, not Under Armour

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It is no secret that Under Armour is making a nice serious push in acquiring university apparel deals, but the Texas Longhorns is not one it will be likely to whisk away from The Swoosh. According to one report from the Austin American-Statesman, University of Texas officials broke off a meeting with Under Armour and are now expected to stay with Nike moving forward.

The University of Texas has been a partner with Nike since 2000. The contract between the two gives Nike an exclusive window in which it can match or improve on any offers made to the school from rival companies such as Under Armour or Adidas. It is unknown if Under Armour made a formal offer to Texas or how much such an offer could have been valued. What is pretty much commonly known is the Texas brand is still a nice asset in the athletics apparel business, even if the Longhorns are struggling on the football field. Having Texas wear your gear is still a quality investment, which makes Texas a highly sought-after commodity.

Per the American-Statesman report, Texas is expected to sign what would be the biggest deal currently going in collegiate athletics. Considering the handsome deal recently signed between Nike and Michigan, that would mean Texas would be looking forward to more than $169 million from Nike. Michigan signed a 15-year contract valued at $169 million, which will bring an end to its current relationship with Adidas in 2016. As part of the deal, Michigan will become the first football program to wear the Jordan brand logo on its football uniforms. Could Texas be the next? For now that is just something to ponder.

Nike recently lost partners at Arizona State and Miami. Last year Notre Dame began a new partnership with Under Armour, signing a $90 million contract.