The Federal Reserve may want to consider studying Tom Herman‘s fingers, because everything the man has touched the last five years has instantly turned to gold.
His No. 15-ranked Cougars won’t stay there for long after opening their 2016 season with a 33-23 dumping of defending Big 12 champion and No. 3 ranked Oklahoma at NRG Stadium in Houston on Saturday.
While the game wasn’t an official audition for Big 12 membership win or lose for the Coogs, a strong showing with Big 12 commissioner Bob Bowlsby and OU president/expansion champion David Boren in the house absolutely could not have hurt their chances.
Something else that will help Houston — a strong showing in the TV ratings. The state of Texas, and the Greater Houston area in particular, has quickly and increasingly become SEC territory since Texas A&M’s defection from the Big 12 to the SEC, so Houston being able to show definitive proof that their addition helps win back Texas is a strong bullet in their favor.
And Saturday did that.
Okla-Hou: 4.0 overnight & 12.8 in Houston, market’s highest rating for an opening weekend cfb game across ESPN nets pic.twitter.com/3Eyc4pjM63
— ESPN PR (@ESPNPR) September 4, 2016
DFW Saturday Ratings:
UCLA/Texas A&M 5.0
— Bill Jones (@CBS11BillJones) September 4, 2016
Did a quick lookup. That Houston-OU 12.8 TV number in Houston bigger than any regular-season or New Year's Six CFB game last year in market.
— Chuck Carlton (@ChuckCarltonDMN) September 4, 2016
College presidents value more than football results and TV ratings. But college presidents, in Texas at least, have already showed their support for Houston’s candidacy.
Saturday’s results and Sunday’s news, beating out Alabama, LSU and Texas A&M in the battle for Texas households, could have only bolstered that.