Rutgers is ending a partnership with Nike and embarking on a new six-year partnership with Adidas.
Announced today, the new contract between Rutgers and Adidas will officially begin on July 1, 2017, at which point the current contract with Nike will expire. Adidas will provide all athletic programs at Rutgers with footwear, apparel, and accessories, which means Adidas will get a chance to see what they can do with the football uniforms.
“Everyone here at Rutgers is excited to be partnering with Adidas,” Rutgers Director of Athletics Pat Hobbs said in a released statement. “Our coaches and students know they will be getting outstanding apparel and equipment with which to compete. As important, Adidas will bring unmatched service to our programs. We look forward to celebrating much success together, both on and off the field.”
“We are extremely excited about our new partnership with Adidas,” Rutgers head coach Chris Ash said. We are committed to giving our student-athletes the best to help them on and off the field. Adidas is the perfect partner to outfit our players as they compete.”
The terms of the new contract (how much Rutgers will receive from Adidas) have not been reported at this time.
What the new Rutgers football uniforms will look like remains a mystery to the public at this time, although it is likely a proposed uniform has already been mocked up if the company is going to suit Rutgers up starting this season. Rutgers will be the third Big Ten program to have a contract with Adidas, with Indiana and Nebraska already under the Adidas banner. Nebraska has a five-year deal signed in 2013 that pays the school $15.53 million. Last spring, Michigan and Nike signed a $173.8 million apparel deal, making Michigan football the first team to wear the Jumpman logo on a football uniform.
Adidas also has contracts with Arizona State, Arkansas State, Central Michigan, East Carolina, Eastern Michigan, FIU, FAU, Georgia Southern, Kansas, Louisiana-Lafayette, Louisiana-Monroe, Louisiana Tech, Louisville, Miami FL, Miami OH, Mississippi State, NC State, Northern Illinois, Rice, Texas A&M, Texas State, Troy, Tulsa, UMass, UTSA and Western Michigan.
