Former Michigan TE Jake Butt says college players should be able to cash in on likenesses

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For the record, Jake Butt shouldn’t “be paid” in the strictest sense of the term — to receive a paycheck for services rendered. Rather, the former Michigan tight end believes players should be able to profit from their statuses as college athletes when the NCAA, its conferences and member schools are already doing the same.

(Having an extremely marketable last name probably contributed to the forming of this opinion.)

“Something needs to change,” Butt told ESPN.com at Michigan’s pro day. “I don’t want a check from the NCAA. I don’t know if that’s something that’s likely. But the big thing is they say you can’t use your name to benefit. I can’t go into my favorite breakfast spot, Benny’s, I can’t go in there and get a free breakfast because I’m only getting that because of my name.

“That’s not to say I can’t make friends with the owner because of the person I am. I’m a good guy, a really good guy — sociable guy, made a lot of friends. I can’t accept anything free for that. They said I can’t go down the street, the example one of them gave us is you can’t go to [get] tires and negotiate your price from $600 to $500 because that’s only because of your name. But Joe Schmo can go down the street and he can negotiate his price. It’s kind of ridiculous to me.”

Butt was a victim of the cruelest twist in circumstances possible for a college athlete — a season-ending injury at the end of his final season. A senior, Butt was one of the top tight ends on the draft board before suffering a torn ACL in the Wolverines’ Orange Bowl loss to Florida State. The Mackey Award winner as the nation’s top tight end will be drafted next month, but the damage to his bank account resulting from the injuries is significant. Being able to profit from his own name and image would have served as insurance against the loss of value he suffered due to the injury.

“I should be the example of why college athletes should be getting paid in college or why I can’t use my name to benefit off my likeness in college,” Butt said.

“Why can I see ‘I Like Jake Butt and I Cannot Lie,’ I see those shirts and I’m living paycheck-to-paycheck in college. Who knows? Heaven forbid something happens in the NFL, can I really benefit off of it when it was at the most? No, I can’t.”