The American has signed a new TV deal with ESPN that will represent a massive raise for the conference, according to a report Tuesday from Sports Business Journal.
The new deal will pay the conference a sum of $1 billion over the next 12 years, a split of $83.3 million per year, or around $7 million per year per school. That’s pennies compared to the $50 million-plus doled out by the Big Ten, but it’s a windfall compared to the league’s current contract that pays less than $2 million per year per school.
The contract will run from the 2020 football season through 2031, according to the report.
It’s good news for the conference insofar that rates are still going up in light of the cord-cutting shift affecting the entire TV business, but it does come with some caveats.
First, AAC fans must now pony up for ESPN+ subscriptions if they’d like to see many of their school’s games. Marquee games will remain on ABC, ESPN, ESPN2 and ESPNU, but the rest will go to the paid, online streaming service — which, obviously, ESPN hopes will help recoup much of the money they’re giving the AAC in the first place. More games should make TV airwaves moving forward, depending on how you define TV airwaves.
The other bit of mixed-bag news is that, according to the report, ESPN did not require a Grant of Rights agreement to fork over the $1 billion contract. That’s good if you’re a UCF or a Connecticut; it allows you to hang on to your free agent status should the Big 12 or ever come calling. But it’s bad if you’re a Tulsa or an East Carolina fan, because it means your conference’s most valuable members — thus, your ticket to continued $1 billion deals — are (still) only in the AAC until they get a better offer and not one moment longer.